7Search Weblog

Tired of Paying Too Much on PPC?

Giovanni — Thu, 20 Nov 2008 14:57:00 GMT

One of the major challenges all advertisers must face is the intractable task of cost effectively managing their bids. There are many variables that make this an arduous task. For example; over or under bidding adjustments, website maintenance that requires pausing of campaigns and competitors bidding erratically can have your own bids fluctuating worst than the stock market. Well, there’s an answer for all who are tired of wasting precious advertising dollars and time - Pay-per-click bid management...(read more)

Holidays Are Around The Corner

David — Fri, 14 Nov 2008 22:18:00 GMT

Folks, it's already November and the holidays are right around the corner. I bet you already wrote down your list of those who are getting a gift this year. Well you’re not the only one who is thinking ahead, which is why you should prepare your advertising for the rush of early shoppers. Start promoting your holiday sales now. Lets face it, nobody wants to go and stand in long lines so there's a really good chance your online traffic will increase this time of year. Get that head start on the...(read more)

ADTECH NY Today, SES Chicago Tomorrow

David — Mon, 10 Nov 2008 15:05:00 GMT

Our Sales Team just got back from yet another successful show. They visited AdTech in the Big Apple. They told us that it was by far the busiest show they've ever been to, meeting over 700 people in just two days. There was a reported 10,000+ people who attended AdTech this year. The Sales Team gained a lot of new Search Partners and Advertisers at the show. Word is that most of the new Partners were companies looking for an alternative to Google partnerships. They even received great and positive...(read more)

Happy Halloween From 7search!

Cleofe — Wed, 29 Oct 2008 20:26:00 GMT

All Hallows Eve is upon us! Restless children everywhere are ticking off the days until they can once again go out in search of candy treats. In the spirit of this holiday we would like to offer a few ideas to make your day sweeter:Ready for your yearly dose of candy deprived ghouls and goblins knocking at your door? Running low on sugar coated bribes and worried that eggs and toilet paper might not improve your home’s resale value? What you need is access to some great last minute Halloween Treats....(read more)

The Keyword: Parachute Pants

David — Tue, 21 Oct 2008 17:25:00 GMT

7search.com offers a tool that many Advertisers don’t take advantage of: The Keyword Suggestion Tool. 7Search Keyword Suggestion Tool It’s commonly known that just about all PPC’s have this same tool. But it seems to me that not too many Advertisers are taking advantage. Case and point; An Advertiser came to us saying, “I’ve got 1 keyword and that 1 keyword generates all of traffic he needs with Google.” Once I saw the keyword, I thought “Impossible”. The Keyword: Parachute Pants “Parachute...(read more)

Know Your PPC ROI

Kevin — Tue, 14 Oct 2008 21:42:00 GMT

The virtual world does not give license to forsake metrics that determine success for specific marketing tactics. Just like a brick and mortar operation, knowing the true cost of business activities helps web entrepreneurs focus their efforts on what produces the most profit. And as the old saying goes, if you can track it, you can control it. This gives marketers a heads up when a tactic is failing so that a change of course can be plotted or that expense scuttled. A key metric online businesses...(read more)

7Search Video Contest

7searcher — Tue, 07 Oct 2008 16:42:00 GMT

We’re trying something new! Do you own a video camera or web cam? Have you ever posted something to YouTube? Well, make a video, use our logo, be creative and you could win some fun prizes! 7Search.com wants to work with YOU - the “Online Video Making” Community to leverage the power of YouTube! So here’s the experiment – we are launching a Contest to create a video promoting 7Search.com, The Pay Per Click Search Engine! Prizes include: $500 Apple Gift Card, $100 Gift Cards and More!...(read more)

2nd-Tier PPC Search Engines Offer Greater ROI - 7Search White Paper

John F — Wed, 01 Oct 2008 20:41:00 GMT

BtoBOnline.com recently published a white paper titled, "Complimenting Your Marketing Buy with an Online Campaign Using a Second-Tier Pay-Per-Click Search Engine" developed by 7Search.com. The white paper gives an overview of Internet Advertising and how the PPC format continues to lead the way. The highlights of the paper include a Search Network comparison of ROI as well as an in-depth look at how affiliate sites generate PPC traffic. View White Paper Here (pdf). ...(read more)

Geo-Targeting

David — Wed, 01 Oct 2008 20:00:00 GMT

So let’s say you’re a roofer in Bolivia, you really won’t be doing business in Japan. So why should people who live in Japan visit your web site? You’re not going to fly all the way to Japan to fix someone’s roof. 7search.com doesn’t think you should either, which is why we offer a geo-targeting feature. You can pick and choose whichever and however many countries you want your ads to appear in. So start getting more targeted traffic by taking advantage of the geo-targeting feature.Go ahead and ...(read more)

The Number One Question

Giovanni — Tue, 16 Sep 2008 19:18:00 GMT

The number one question all PPC account managers want to know; “How much will you convert for me?”Conveniently, 7Search.com provides its advertisers with conversion tracking to address this exact issue. With 7search conversion tracking codes in place, advertisers can easily see which campaigns have the highest conversions, which have the lowest and where their time / money are best spent. To take advantage of this tool, log in to your account and click the “Campaigns” button located on the top of...(read more)

7Search - A Light in the Distance

Rob P — Fri, 12 Sep 2008 21:29:00 GMT

Recently, Avenue A/Razorfish released a white paper entitled Digital Outlook Report 08. It gives a detailed overview of Digital Marketing; the evolution of online marketing, driving factors and how organizations can respond to the new environment. Brian Krick, Director of Search, Philadelphia, and Lindsay Blankenship, Associate Director of Search, Atlanta, point out; “The most significant development in paid search in 2007 was the disappearance of transparent bidding.” – from chapter titled,...(read more)

Contacting 7Search is Easy!

David — Wed, 10 Sep 2008 19:36:00 GMT

Do you know how easy it is to contact a 7search Service Rep? I do. And the answer is: Very easy. The Support Staff gets in the office bright and early, 7:00 AM CST, and they leave as the sun makes its way towards the west, 5:30 PM CST. During those business hours the staff is always answering phone calls from both Advertiser and Affiliates for an array of questions. Even if they’re tied up with another call, voicemails are replied to as soon as possible. The 7search Support Staff also...(read more)

PayPal and Verified by Visa Come to 7Search!

Veronica — Mon, 08 Sep 2008 15:40:00 GMT

After long days of hard work the 7search Technical Team has done it again! 7search has optimized our Payment Options by adding PayPal as one of our many ways of funding your 7search advertising account! You can fund your advertising account via PayPal with as little as $25! (Find the PayPal feature directly in your Account Billing page).Also, 7search has added Verified by Visa this is a free service that confirms your identity when making an online purchase! As a one time requirement current advertisers...(read more)

7Search Top 3 Finalist for the SES Award

7searcher — Tue, 02 Sep 2008 22:21:00 GMT

7Search came in as one of the top 3 finalists for the Search Engine Strategies Award (SES Awards 2008) under the category of "Most Advertiser Friendly Search Engine". 7Search Director of Online Operations, Gemma Piscotti, said in a recent interview, "We are very proud that we are considered for this award because I do believe we are the most advertiser-friendly search engine available today. Our customer service staff is extremely knowledgeable and friendly, and are available from 7am...(read more)

7Search Advertising Platform Enhancements

7searcher — Tue, 24 Jun 2008 21:29:00 GMT

Pay-per-click advertising search network 7Search.com announces the alpha release of several major platform enhancements including conversion tracking, geo-targeting and a direct navigation advertising offering dubbed Click-Free™.

“Online advertisers require programs and solutions which provide them with a alternative sources of traffic, tools which ensure the highest possible return on their advertising spend while expecting high levels of quality and support,” said 7Search.com’s Director of Internet Operations Gemma Piscotti. “These platform enhancements have been well received by our existing advertisers and will position 7search to become more competitive in the pay-per-click advertising industry.”

7Search Geo-Targeting:
Existing advertisers interested in marketing their products and services to specific geographic regions through the 7Search PPC platform must request activation of the service from the 7Search client support team. Once activated, advertisers are able to customize existing campaigns and create new geo-targeted campaigns immediately.

7search Conversion Tracking:
Online advertisers and interactive marketers utilizing the 7Search.com advertising engine are now capable of tracking specific actions such as direct sales, leads generated through their website, even specific (pre-defined) page views. Advertisers simply install a conversion tracking code on their page and once sufficient data has been collected, 7Search.com’s system will then begin displaying new data columns within their account detailing the number of conversions, the cost per conversion, and the conversion rate.

Click-Free Direct Navigation:
7Search advertisers opting to participate in ClickFree™, 7Search Direct Navigation advertising platform, are able to bid to receive traffic from this bookmarked and type-in traffic. 7Search clients select from a list of 5,000 keywords that have been mapped to thematic URLs. Bid prices for 7Search.com’s ClickFree™ program start at $0.15 cents per visitor.